Thought pattern that doesn't follow the norm by pushing the limits of what is accepted.
In 2017 the Air Force will be 70 years old. So i decided to give them a makeover for their anniversary. Focusing on the UX and simplifying the navigation to a simple two step process. Bold design and cinematic images create an emotional tie to the pioneering nature of people. Which is a perfect way to entice more people to notice and join the Air Force.
The X is a local Chicago dance crew that needed an identity and a social platform. So I created a unique identity that could easily be identified anywhere and a website that is very simple to navigate.
Various promotions and projects that I've led while on the Marlboro Team.
Various promotions and projects that I've led while on the Skoal Team.
Politicians should solve problems at the root of the cause and not try to put a band aid on them and call it good. So with these posters I'm trying to educate people about immigration reform and why they should take it seriously and demand congress to solve it the RIGHT WAY.
The idea behind our 2015 Summer Outing was Average Humans in Pursuit of Above-Average Heights. We created a teaser video and used creatives, producers and account people to make legends of and give them backstories.
This is a concept look at taking WebMD and bringing it to a more modern and friendly look. Taking a new mentality to the brand and UI, the result is something that would make the user the center of the experience.